Restaurateurs and chefs, what menus should you master?

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The success or failure of a restaurant depends on the chef's expertise and the quality of his menu. However, the importance of attendance depends on word of mouth and the level of investment in local communication. The digital revolution has not fundamentally changed this mechanism. On the other hand, it has changed the tools and amplified the effects.

Faced with increasingly frequent abuses, a restaurateur can no longer be absent from new modes of communication.

In addition to his daily menu, he must master the menu hongkong data of his multichannel marketing program.



Find a restaurant


A customer who goes to a restaurant has 2 options. For his daily meal, between two business meetings, he always goes to the same addresses, and if he is traveling, he will favor national chains whose menus and prices are standard. But if he goes out with friends or is on vacation, this same customer becomes curious and likes to be surprised.

Check out search engine tips

Before the phenomenon of communication 2.0, this customer would have consulted the classified ads in local newspapers and asked for recommendations from those around him.

Today, this same customer will connect to the Internet and query a search engine to obtain the addresses of restaurants near him or to geolocate them on his screen.



Select a restaurant


Faced with a list of restaurants that the consumer knows nothing about, the opinions of others guide him. Today, this customer prefers to browse specialized sites like TripAdvisor, Yelp or City Vox to obtain impartial opinions. The ratings are generally accompanied by a score that goes from 1 to 5 and it is almost certain that this Internet user leaves on these sites his personal and legitimate opinion concerning the restaurants where he eats. Formulated by people that the customer may possibly know via social networks, these recommendations play a determining role.

Customers look at reviews on the web



You are already on the Net


The decision-making mechanism of new customers places increasing trust in the Internet . Finding a cheap or gourmet restaurant, having access to other customers' comments and comparing existing offers, this is what your customer does today with these connected devices (smartphone, PC, tablet, etc.) before making their choice.

An increasingly connected customer

Without you knowing it, you probably already have a presence on the web through your customers' online comments and perhaps even through the photos they have taken of your dishes.



The Importance of Multichannel Marketing Strategy


It is undoubtedly difficult to control the image of your restaurant on the Net, however you must regularly evaluate this image by browsing these sites. It is easier for you to control part of the relationship that you establish with Internet users. To do this, you must insert yourself into the decision-making mechanism of these consumers by inviting yourself into their smartphone and their PC. This is the whole principle of a multichannel marketing strategy.



Suggest your menu


Digitaleo's program allows you to send professional SMS , voice messages , emails , etc., to your customers and non-customers. You can use your database or acquire one from reputable providers.

This program is designed to quickly and efficiently develop email and SMS campaigns . No need to be a computer whiz. You can upload your own communication or select one of the many formats that the Digitaleo program provides. These formats are classified by professional sector and the catering sector has many models that range from classic design to very trendy styles. It is therefore up to you to define and propose the "menu" of your strategy.

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There are many opportunities to communicate with your customers. Your consumers are waiting for your messages. Your absence on their preferred communication channels will worry them and keep them away from your premises. Worse, perhaps, your current presence on their screen is completely beyond your control. To preserve the sustainability of your business, occupy the new word-of-mouth space by browsing the menu of your multichannel program and invite your customers to come and discover your restaurant's menu.



Follow your customers in the 2.0 era and communicate with them via digital tools.
Opt for a multichannel strategy and bring your customers back to your restaurant!