The two types of email marketing campaigns
An acquisition/prospecting email marketing campaign
The main goal of a prospecting email is to acquire new overseas chinese in australia data customers or qualified prospects. The campaign is broadcast to potential customers. 8 out of 10 companies consider email marketing as their first customer acquisition channel .
The specifics of an acquisition/prospecting email marketing campaign
This is the first marketing email sent to a prospect . Acquisition email marketing campaigns are the most common method for active prospecting . A prospecting email is quick to write and easy to send, all at low cost. To be effective, it must be based on a strong sales pitch.
Collecting email addresses
It is important to make sure that you collect email addresses legally . Several legally compliant solutions are available to you: contests, online surveys, landing pages, etc.
You also have the possibility to rent databases at:
The foundations of the Dataventure group, which has more than 5 million active opt-in profiles;Dataventure's 400 opt-in databases.
The content of the email
Since these are new customers, it is important to be careful not to over-solicit them . Otherwise, you risk conveying a bad brand image.
Discover our 3 tips for a successful prospecting email :
Present yourself clearly.
Personalize content by highlighting your value proposition and comparative advantage.
Schedule reminders.
An email loyalty campaign
The main objective is to build customer loyalty . This type of email campaign is sent to subscribers and customers who are already registered on a mailing list.
The specificities of an email loyalty campaign
An email loyalty campaign reinforces the relationship of trust after a purchase, account creation or subscription. It has an informative or commercial purpose. Customer segmentation is done in a personalized way.
Collecting email addresses
Even if these people are already customers, you need to think about opt-in . You can create a registration form and distribute it on social media, your website, in an email campaign, etc. The goal? Get customers to agree to receive loyalty emails.
The ideal is to opt for double opt-in . This allows you to obtain qualified contacts and avoid spam. Since 2018, it is prohibited to use customers' email addresses without first obtaining their consent.
Good to know: What is double opt-in?
Single opt-in and double opt-in are two methods for registering for a mailing list. With a simpler registration process, the first allows you to quickly expand your audience, while selling more products. The second includes an additional step: the receipt of a confirmation email. The contact must validate their registration. The advantage? You are assured that the email address is linked to a valid and monitored inbox. To reinforce the security of your forms, do not hesitate to activate Google reCAPTCHA. It prevents spambots from adding fraudulent, fake or malicious email addresses to your audience.
