Contextual advertising is the placement of ads, banners and other creatives in the search engine and its partner sites. Today, this can only be done through the Yandex Direct advertising system.
Read also: How much does advertising cost in Yandex .
Advertising in Yandex search
These are text snippets marked "advertisement" that the user sees when entering a search query. Depending on the bid and auction place, a business can end up in one of two blocks on the first screen of search results.
Premium block - up to four messages, which are located immediately below the search bar.
Example of service promotion in the premium block
Important: some beauty salon services are classified as key features of office 365 database cosmetology. They are subject to Yandex Direct restrictions: a warning about contraindications and the need to consult a specialist is automatically added to them, dynamic remarketing cannot be set up for them. A copy of the license for medical activities is also required for publication. Detailed requirements for advertising in the "Medicine" category, which includes cosmetology, can be found in the official Yandex Direct help .
The rest of the ads are a block located below the organic results on the first page of search and above the additional search queries “People are searching for”.
Example of service promotion in the main block
A beauty salon search advertising campaign will be effective if you carefully work out the semantic core of queries for which you want to display your ad. After launching impressions, you need to analyze the statistics after a while to see which ads bring the best results. Ineffective creatives should be disabled so as not to waste your budget.
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