8 mistakes to avoid in flash sales

[Shakil1984]

flash sale example ASOS
6. Walmart
Walmart occasionally hosts flash sales featuring limited-time discounts on a wide range of products. As a brand that’s friendly to budget-conscious shoppers, their customer base really appreciates the chance to save even more.

flash sale example Walmart
7. Birchbox
Birchbox, a beauty subscription box mexico email list company, runs flash sales on skincare, makeup, and personal grooming products. This proves that the flash sale concept can also work for subscription-based retailers, so long as they can put a good deal on the table.


As we’ve seen, flash sales can bring a whole host of benefits to ecommerce retailers. To help you get the most out of yours, we’re going to quickly go over a few common mistakes you’ll want to avoid while you’re planning your next flash sale.

1. Poor planning and timing
Launching a flash sale without adequate planning or at the wrong time can lead to underwhelming results. You should have your promotional strategy completely mapped out and ensure there’s a gap in the market where your flash sale fits in.

2. Inadequate inventory management
Failing to manage your inventory can lead to significant problems if you either buy too much product or run out early. Make sure you use your past history to make an accurate estimate of how much inventory you should invest in.

3. Misleading discounts
Overhyping discounts or presenting misleading pricing can seriously eat away at customer trust. All your promotional messaging should be accurate to avoid disappointing people who are arriving on your site looking for a great deal.