Creating a media plan

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Here we start with specifying target indicators for different metrics. Plans are created by sources, channel groups, advertising campaigns, domains and landing pages. The tool helps to create plans for any time periods, which is suitable for various advertising campaigns.

Setting up data transfer

Finally, we determine how to optimize advertising campaigns based on the collected data. Media Plan PRO will calculate target values ​​for each verification stage itself. This will help you quickly respond to deviations and adjust campaigns to achieve planned indicators.


Pros of Media Plan PRO
Without Media Plan PRO With Media Plan PRO
Online performance monitoring Before : Regular manual updating and checking of data, which took a lot of time and resources. What happened : The platform automatically creates reports and provides up-to-date information about each stage of the advertising campaign in real time.
Problems : Delays in receiving up-to-date information, inability to quickly respond to changes in advertising campaigns. Result : Instant response to any changes, optimization of campaigns based on data here and now.
Getting rid of manual table maintenance Before : Manually creating and updating reports across multiple tables was time-consuming and error-prone. What happened : Automation of report creation and updating without your participation.
Problems : Time and resources were spent on routine tasks rather than on strategic planning and analysis. Result : More time for important tasks and strategic management, reduced risk of data entry errors.
Variability in obtaining accurate data Was : Limited data analysis capabilities, requiring effort to generate reports on various parameters. What's new : Get accurate data on channel groups, individual advertising channels, campaigns, landing pages and keywords.
Challenges : Difficulty tracking individual channels, campaigns, landing pages and keywords. The result : A deep understanding of what works and what doesn’t, allowing you to optimize your advertising strategies and improve their effectiveness.
Examples of use
Example #1
Situation :

Imagine a client comes to your agency with a request for promotion and a budget of 3,000,000 rubles per quarter.

Solution :

Your marketers offer three different promotion scenarios depending on the likelihood of achieving results:


For each option, create a media plan and monitor key performance indicators daily.

Result :

With the help of a media plan, you test each hypothesis and choose the thailand mobile number code optimal promotion channels. As a result, you have a whole set of channels with the maximum return coefficient.

Example #2
Situation :

Imagine that your company has an advertising budget of 1,500,000 rubles and you are engaged in low-rise construction. It is important for your marketer to extract benefit from every ruble.

Solution :

Your marketer builds a media plan for each promotion channel, taking into account the available finances:

Outdoor advertising
Lead generation (direct, VKontakte)
Media advertising (bloggers, pre-rolls on YouTube)

Result :

The marketer has planned advertising campaigns with a total budget of 1,500,000 rubles and can report to management on the achievement of goals at any time. If necessary, he promptly makes changes to the advertising campaigns to achieve target results. And thanks to the layout of all advertising formats in Roistat's "Plan/Fact" reports, the marketer does not get lost in Excel tables and always keeps the situation under control.

These are just two possible examples of using Media Plan PRO.