As Mother’s Day gets closer, more and more people start browsing for gifts, which means you need to align your marketing efforts with the celebration.
By tapping into the collective sentiment, you can help your target audience find the perfect Mother’s Day gifts and drive sales for your online store.
In 2023, consumers planned to spend a record $35.7 billion for Mother’s Day. This was nearly 4 billion dollars more than 2022’s record high of $31.7 billion, according to the NRF.
The top three gift categories by spend philippines phone number list are jewelry, special outings, and electronics. This means that if you’re selling any of these products, you simply cannot miss out on running a Mother’s Day sale.
Image source: NRF
But even if you’re selling other types of products, you can take advantage of Mother’s Day with the right strategy.
When is Mother’s Day in 2024?
In 2024, Mother’s Day will be celebrated on Sunday, May 12th in the US.
Start planning your Mother’s Day marketing campaigns well in advance to capitalize on this event and get ahead of your competition.
14 Mother's Day marketing ideas
Get ready for 14 Mother’s Day promotion ideas that will grab your audience’s attention.
