Do a research on topics and keywords
Plan your site structure and hierarchy
Think about your site URLs
Plan your site navigation menus carefully
Consider the depth of your site's key pages
Find and fix keyword cannibalization issues
Use internal linking strategically
Create an HTML Sitemap
Do a research on topics and keywords
It all starts with keyword research for themes.
After all, to plan a structure that works, you need to how to get phone number database know your target topics and, within those topics, the main keywords you want to rank for.
Use Semrush's Topic Research tool to generate ideas about key topics in your industry and get you thinking about the most effective way to group your content and keywords.
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Enter a topic and click "Get content ideas" to get a list of potential topics based on what you entered.
Start with those that closely align with your products and services.
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At this stage, the ideas provided are primarily to show you what other content creators in the space you're interested in are doing. They don't necessarily represent your final plan of action.
Brainstorming can also help you develop ideas for main topics your site should cover.
Once you have some topic ideas, it’s time to move on to more detailed keyword research to map out pages and posts that fit into the topic clusters you’ll define.
You can use the Keyword Magic Tool to find the keywords your potential customers are using to find businesses like yours.
Take one of the ideas generated during the research on the topic and do your research:
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Not all keyword ideas returned will be relevant to your business, but start building a list and grouping related keywords that make sense to cover together in one piece of content.
You can also use the Keyword Gap tool to see where there are ranking opportunities between your site and your competitors, or shared topics and keywords between two or more competitors.
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You’ll be able to see shared keywords, unique opportunities, and more, helping guide your keyword strategy and ensure you’re covering all your bases (even if that means planning future content).
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At this stage, you need to think about:
The main topics you will cover (and use for pillar pages)
The subtopics within these (usually based on long-tail keywords and questions)
