To do this, set up two different popups targeting the chairman email list same audience (i.e. new visitors or visitors buying shoes). Each website popup should be similar with one unique difference, such as a different title, text, or offer.
Change only one thing at a time, so you know what made the popup perform better than the other.
Choose your offers carefully
What ultimately distinguishes high-performing website popups from non-performing popups is the offer. Let’s say you display your website popup in front of a targeted audience at the right time.
If the offer doesn't spark their interest, then you're better off not having pop-ups.
This is where A/B split testing will come in handy. Experimenting with your offerings will help you identify which one delivers the best results.
The idea is to choose offers that relate to the visitor and their intent. Why are they on your site? If they are shopping, you can grab their attention with a discount code or free shipping offer.
On the other hand, if they are looking for information, you can offer them a free download of an eBook or a case study.
Highlight the CTA (call to action)
Poptin website popups
Your call to action is one of the main factors that will determine whether your visitors convert or not. CTAs are words that tell the potential customer what to do next.
For example, "Buy Now", "Order Today", "Register Here", and "Buy Now!"
If you don't include a CTA or don't make it highly visible, you run the risk of them not completing the desired action. That's why you'll find pop-ups with big yellow, red, and blue buttons and big CTAs.
Immediately grab the visitor’s attention and ensure they know how to complete your offer. Make your CTA stand out by giving it a contrasting color.
Simplify pop-up exit
You want visitors who see your website pop-ups to convert, but you shouldn't do so at the expense of your reputation. Some brands use shady tactics like not including an X button or hiding it.
Do this and you risk having visitors leave and never come back.
