4. Data
The more systematic approach of growth marketing mobile number database doesn't usually appear from thin air. It requires a healthy amount of context and background data so that growth marketers can analyze and iterate accordingly. All growth has to start somewhere, which is why many start-ups will begin with growth hacking, which doesn’t require historical data, and use those quickfire campaigns to build up some reports and results that they can then use as a foundation for growth marketing.
Growth Marketing vs. Growth Hacking: The Conclusion
Growth marketing and growth hacking have a common goal but decidedly different ways of achieving it. While there are several factors in deciding which method is suitable for you, often, the best path forward is a unique fusion of the two.
Airbnb may have started with its successful growth hack, but the executives morphed that into a long-term growth marketing strategy. Other businesses opt for growth marketing from the onset but supplement slower moments of growth with periodic hacks to keep the momentum going.
By intertwining the tactical and the strategic, you’ll make the most of your marketing budget and drive measurable growth and revenue.
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