Valentin Pletzer, SEO and Audience Development
Posted: Wed Dec 18, 2024 5:03 am
To give you an idea of how hard it is to understand Discover behavior, here are some of the different Discover feeds detected by Director at t-online.de Source: How to track Google Discover in real time (2019). Source: Valentin Pletzer What kind of content will appear in Google Discover? But the question (and answer) you’ve all been waiting for is: What type of content will appear in Google Discover? Google has always said that content is personalized for each user and that the feed is created by collecting data on user activity (particularly those registered with Google), such as their past searches, videos they’ve watched, interactions with news, location, and topics they follow. The most important thing to understand is that we learn from active search.
On Android devices, on the contrary, you can access Google Discover by algeria whatsapp number data scrolling left on the Google app, as Google's search engine is integrated by default in this operating system. Taking the above information into account, it is expected that the usage of Google Discover will be higher, thus bringing more traffic to websites in countries with a high usage of Android devices. According to StatCounter data from August 2023, 71% of users in Europe own an Android device. Therefore, in some countries, positioning in this channel is more important than in others, as it directly affects the traffic captured by Discover.
According to the same data source for the same period, some of the countries with the highest usage of Android devices are located in Europe and Latin America. On the contrary, the US market is more Apple-oriented, so the penetration of iOS is more important. The market share of Apple devices is 57%, while Android has a market share of 43%. Why is Google Discover important for publishers and how much traffic does it represent? Google Discover is one of the most important traffic channels for media today, and it may even become the first source of traffic for some news media.
On Android devices, on the contrary, you can access Google Discover by algeria whatsapp number data scrolling left on the Google app, as Google's search engine is integrated by default in this operating system. Taking the above information into account, it is expected that the usage of Google Discover will be higher, thus bringing more traffic to websites in countries with a high usage of Android devices. According to StatCounter data from August 2023, 71% of users in Europe own an Android device. Therefore, in some countries, positioning in this channel is more important than in others, as it directly affects the traffic captured by Discover.
According to the same data source for the same period, some of the countries with the highest usage of Android devices are located in Europe and Latin America. On the contrary, the US market is more Apple-oriented, so the penetration of iOS is more important. The market share of Apple devices is 57%, while Android has a market share of 43%. Why is Google Discover important for publishers and how much traffic does it represent? Google Discover is one of the most important traffic channels for media today, and it may even become the first source of traffic for some news media.