Growth Marketing is the evolution of this approach, so in this article we will tell you more about what it is and how to implement it.
What is Growth Marketing?
Growth marketing is the new marketing approach that companies bulk sms brazil are adopting to reach a larger market share. Widely used in startups and SaaS, it is characterized by faster practices aimed at businesses in the new digital economy with a focus on customer experience. It seeks to deliver value at each stage of the customer life cycle to improve conversion possibilities and generate more sales.
It proposes a paradigm shift, leaving behind the basic components of traditional marketing focused on the top of the sales funnel, adding agility, adaptability, collaboration, experimentation and testing .
Among its main features we can highlight:
Speed in execution
High-impact strategies to capture large volumes of leads
Personalized experiences
Constant experimentation
Undoubtedly, for marketing specialists, breaking traditional growth paradigms implies “unlearning” what has been acquired up to now, adopting new processes and tools to focus on the axes of growth and on what to do to continuously improve them.
Are we talking about something totally new?
Of course not! Ultimately, Growth Marketing is the marketing of these times that uses SEO, Inbound Marketing and Product Marketing, among others, to grow the audience by optimizing the marketing and sales funnel and the number of leads that enter it. It does this by making the most of the value of data to get to know the audience in depth, looking for innovative approaches that attract new or potential customers and without neglecting current customers, to whom it tries to sell more, and even getting some of them to become true brand ambassadors.
