This word that is becoming the buzzword in 2018 is also the so-called third digital revolution. It is a database that is encrypted and distributed. It is not centralized so any digital data can be rich people data transferred. Its great advantage? Now you will know about the uses of Blockchain in the digital universe.
But what is it for? The most innovative uses of Blockchain
As a consultant, my professional experience has led me to rely on cloud storage systems such as Dropbox or Google Drive. Blockchain provides a new universe of possibilities to this format, granting less dependency and greater security to our files.
Cloud storage systems have generated controversy to date, especially Google Drive, due to their alleged ease of hacking. Blockchain is practically impossible to hack today and that makes this system a pioneer in safeguarding databases.
No more variation in marketing metrics
Blockchain is a closed system, so it will provide more accurate data than at present, due to the end of the usual fluctuations in reports. Chatbots will also be very useful for building loyalty among potential customers.
Along with these innovations, there are other uses of Blockchain that will surprise you.
No more influencers , end customers will be paid directly: It sounds like something out of Black Mirror, but this situation is accelerating and as soon as our mobile devices have an advanced facial recognition system, we will be able to see segmented and personalized ads and we will be paid (with bitcoins, for example) for viewing a complete ad. If currently it is through influencers and YouTube video ads that are successful, there will come a time when companies and end customers will be more connected than ever.
