But as B2B marketers, we know that booming mobile number data base business always presents new challenges. From growing competition to increasing buyer expectations, eLearning brands must jump several hurdles if they want to win their share of the sector’s growth.
Fortunately, ProperExpression is an expert in eLearning marketing. We’ve driven $7 million in new revenue for our partners in the industry. So in this article, I’m going to explore five of the most pressing challenges B2B eLearning marketers face — and how to solve them.
5 Vital Challenges for eLearning Marketers in 2024
1. eLearning Market Size
The problem
eLearning is no longer an emerging category — it is an established, high-value industry. This has two implications for marketers:
New competitors are emerging more frequently, as investors try to get in on the action.
Benefits that were once exciting for prospective buyers, such as improving retention or flexible learning, are now highly familiar.
The combination of these factors makes buyers’ attention harder to capture and hold. Buyers need a reason to care about your products. But how can brands differentiate themselves in a sea of solutions offering very similar outcomes?
The solution
B2B eLearning brands must learn from B2C brands. Creativity should inform every aspect of your marketing, from the design of your product interface to the strategic messaging in your ads. While B2B buyers are typically considered purely rational, a recent Gartner report suggested most buyers now expect a more ‘B2C-like’ experience.2
Prepare for 2024 by:
Researching both established category leaders and challenger brands to understand how your offering compares
Creating a new or updated message house to ensure your value proposition solves your ideal audience’s pain points - and is differentiated from competitors
Filling gaps in your omnichannel approach to ensure you reach every buyer
