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当人们承诺花钱在网站上购买产品时，他们可以通过直接搜索或通过不同的博客、电子邮件推荐、附属机构、展示广告等获得指向该网站产品的指针。

多渠道漏斗会跟踪导致网站上发生 德国手机号码 转化和财务交易的点击和互动顺序。所有漏斗报告不仅显示最终购买的路径，还显示通过不同渠道进行的营销工作如何协同进行。

多渠道漏斗概览

默认情况下，该系统会保留 30 天的历史记录。多渠道漏斗还可以配置为记录 1-90 天的转化路径。如果用户在网站上停留的时间超过一定时间，多渠道漏斗也会记录这些数据。

Adviso 和 Technologia 对多渠道漏斗分析功能的使用：
多渠道漏斗显示四种不同类型的报告：

辅助转化报告——显示每个渠道开始和完成的销售和转化的数量和价值
热门转化路径——显示转化路径，即客户在购买过程中采取的分步旅程
时间滞后报告——显示用户活动持续时间以及最终购买活动
路径长度报告——显示用户转化为客户所需的时间
2011 年 7 月，Adviso 首次开始使用“顶级转化路径”报告，该报告显示至少受两个渠道影响的购买。这让他们可以查看过去 30 天内每笔销售的起点和后续互动点。此外，该报告还包含所有在线互动的详细见解，包括付费广告、推荐和搜索。

Adviso 和 Technologia 取得的成果：
一个月后，Technologia 和 Adviso 分析了 Top Conversion Report，发现 18% 的搜索路径包含付费广告。在使用多渠道漏斗之前，Technologia 无法准确估计销售量，因为传统上他们只能通过查看最后点击结果来判断。然而，广告的影响是巨大的——广告在其在线商业交易中发挥的作用比 Technologia 最初预想的要高出 57%。

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由于这一重大发现，Technologia 的在线广告预算增加了近 100%。因此，其在线转化率现在上升了 120%，业务也日益兴旺。

经验：
网络分析是一个不断发展的领域，必须升级工具和技术以准确分析流量，从而了解客户行为并发展在线业务。在传统分析中，只有最后一次搜索或广告才算作电子商务交易。然而，营销人员越来越需要获取有关先前网站推荐、网站各个部分的访客点击情况以及导致最终购买的搜索查询的实际文本的数据。

多渠道漏斗报告是 Google Analytics 工具包中一项非常有价值的功能。

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When you want to watch Netflix on your TV, simply link the device to your account via Netflix.com/tv2 . This method is best suited for a fast and simple streaming experience.
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To watch content on Smart TV, visit netflix.com/tv2 website and link your account by entering the code. This process is easy and secure.
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To play Netflix on your TV, visit Netflix.com/tv2page, enter the 5-digit code and activate the device.
In just a few easy steps you can activate Netflix on any device using Netflix.com/tv2 .

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Customers can easily activate the card by visiting the Capitalone.com/activate site and entering the card number and information.
To start using your new credit card immediately, visit Capitalone.com/activate and fill in the required details.
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You can activate credit and debit cards online with the help of activate.capitalone.com without any hassle.
If you want to know how to activate the card, the How to Activate Your Capital One Card Activation for Credit and Debit Usersfor Credit and Debit Users guide can help you.
To activate the credit or debit card online, follow the instructions on How to Activate Your Capital One Credit or Debit Card Online at Capitolone.com/activate .
After getting a new credit card, you can learn the activation process with the help of How Do I Activate a Capital One Credit Card: A Step-by-Step Guide.

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The vizio.com/setup website will assist you with step-by-step instructions when installing the TV .
vizio.com/setup is the required site for connecting your Vizio TV to the Internet and for updates .
Without any technical knowledge, you can easily set up the TV through vizio.com/setup .
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When you need technical support, the How to Easily Set Up Your Vizio Smart TV via How to Easily Set Up Your Vizio Smart TV via vizio.com/setuparticle is very helpful.
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Enter the code using the Vizio.com setup enter code enter code to personalize your device .
Enter the code at Vizio.com setup enter code enter code and follow the onscreen instructions to complete setup.

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The Homedepot.com/mycard website is best for all Home Depot credit card information and access .
Use Homedepot.com/mycard to make bill payments or check transactions and make payments on time.
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To make card management easier, take help from the article How to Manage Your Home Depot Credit Card Easily at How to Manage Your Home Depot Credit Card Easily at Homedepot.com/mycard.
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Use Quicken Download to manage your financial data and create a comprehensive plan.
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