Companies that invest heavily in the right marketing strategies will experience incredible growth over the next few years as FinTech goes from a “nice to have” to a strategic necessity for mexico whatsapp number companies across industries. However, there are still a number of high-value channels that most B2B FinTech firms are missing, and this article reveals exactly what they are and why they matter.
Expect to learn:
The most common reasons finance departments don’t buy your product
The three most powerful reasons to invest in B2B FinTech marketing
The four “low-hanging fruit” marketing channels that will deliver the best ROI in the next year
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B2B FinTech Marketing: An Overview
What is FinTech?
Financial technology (FinTech) is a broad category that encompasses all technology designed to deliver financial products and services. This ranges from mobile banking apps and digital payment infrastructure to regulatory tech (RegTech) and peer-to-peer lending platforms.
It is one of the world’s fastest-growing markets, and the number of global vendors has more than doubled since 2018, and total annual revenue is set to exceed $140 billion by 2028. Yet while the industry’s consumer-facing brands have invested heavily in marketing, solutions that sell to businesses have often been slower off the mark.
