The communication that awaits us in 2021

[olivia25]

The digital transformation accelerated by the coronavirus pandemic in 2020 has provided us with an absolutely innovative panorama in the field of communication for 2021.

And as is traditional coinciding with the start of a new year, numerous experts in the sector have made their annual predictions on the trends that will have the greatest impact on future communication policies.

To understand these trends, we will echo some of these predictions and their possible influence on the different areas in which we will have to develop our professional activity.

table of Contents

From social selling to phygital PR
Trends to position
Conclusions
Sources of information
From social selling to phygital PR

The predictions of the members of indonesia telegram data the World Association of Independent Public Relations Firms ( Worldcom Group ) have become a classic reference at this time.

Among the trends mentioned, we would like to highlight the concept of social selling , that is, the use of social media to create a brand, connect with customers, obtain leads and attract new customers. This is a concept that will be more than key in the development of companies' communication policy in 2021. It is estimated that 85% of companies are considering interacting on social media and that 56% of Internet users connect better with those brands that are involved in the networks (Corinna Voss, Managing Director of HBI PR & Marcom in Germany).

Another trend that will take hold in 2021 will be direct-to-consumer (D2C) , that is, direct communication with the consumer. For Stefan Pollack, President & CFO of The Pollack Group (USA), “consumers interact and trust the media, influencers and information on social media. They are less inclined to consume news about a brand or program because they have returned to relying on the media for hard news. Communications in 2021 must be made directly to the consumer and can be amplified on social media to boost them through campaigns to reach audiences effectively.”

[yadaysrdone]

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