While this wealth of references can be helpful, there will come a time when you will be confused and confused by so many options. To make your life a little easier, we present a series of 4 steps that are, in our opinion, the foundations for any digital activity.
1. Produce an offer: Although it may seem really obvious, the first step of any campaign is to decide on a specific message or offer. What are you going to offer your audience? Maybe it's a new educational ebook, a discount on your products, or an invitation to an event.
Whatever offer you decide to launch, you must take into account 3 aspects to create something valuable:
You must define exactly who your target audience will be: demographic profile, tastes, needs, challenges, objectives, etc.
You need to be clear about how your offer will be useful to your target audience: Does this offer help them meet their challenges? Does it solve any of their needs?
Know what stage of the buying process the offer is targeted at: Is it an introductory consumer mobile number database offer or is it targeted at someone who is just about to make a purchasing decision?
2. Place the offer on your website: Your website is the center of all your strategies and as such should be the place where all your offers are. If you take advantage of the visitors you receive and guide them appropriately to each of your offers, you can have a highly effective process of converting visitors into leads .
3. Promote the offer: After the 2 previous steps, it is time to start promoting your new offer. To do this, you need to use the rest of your digital assets: social networks and blog.
By writing articles related to your offer and how it will help your target audience, you will have two results. First, you will improve your search engine rankings with the proper use of keywords. Second, you will have a useful source of information for your audience and a way to guide them towards your offer.
If you complement this with regular posts on your social networks, you will be able to increase the reach of your offer and thus attract more traffic and more potential leads. Remember that each social network has its own characteristics regarding language and content, so plan your posts carefully.
