Improve Ecommerce SEO–A graphic

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Now come up with your list of competitors that are relevant in terms of SEO. These competitors may not be the typical ones you think of. If there are some in other geographic regions or some giant brands in your industry, you need to consider them as well in your SEO audit. Although they are not direct competitors, in the age of online shopping, they still pose a threat in stealing customers’ attention on the Google results pages.

explaining the various steps of an SEO audit. Step 1: Create a table like this for each segment you determine. Step 2: Add all of your relevant competitors. Step 3: Add phrases relating to your customer segments. Step 4: Ignoring paid search ads, count the position of you and your competitors on the search engine results. Step 5: Calculate the average SERP ranking of you and your competitors.
Example SEO audit for the “Kitchen” segment of Maplerose’s SEO audit.
Once you have your competitors and segments, brainstorm keywords that customers in each israel phone number list segment would search for. Search the keywords all on Google or another search engine and mark down your position and your competitors’ positions for each keyword. Calculate the average position of each of your competitors and yourself. Compare your results to see how you are performing and look for opportunities where you can steal keywords from your competitors in unique ways.

3. Do keyword research
Once you’ve determined your opportunities for optimization, it’s time to do keyword research. In the previous phase, you can use any and all phrases that you think your customers could use. Now, it’s time to get a bit more strategic.

You want to find phrases that you will include in various places on your website: homepage, page titles, blogs, website copy, and more. This is where an online SEO software, website, or tool, can come in handy. Let’s take a look at the example below using Ahrefs.

Improve Ecommerce SEO–A screenshot of Ahref’s dashboard after using the Keyword Explorer tool for “kitchen decor”. It shows a keyword difficulty of 32 (hard), volume of 34 thousand searches per month, and various related keywords.

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