What does changing brand positioning mean in practice?

[nusaiba124]

Can I freely change the positioning once I have adopted it?
In strategic brand management, changing the adopted positioning is a very difficult and costly task.

I have even read opinions that this is the most expensive thing you can do in terms of brand management.


The need to redefine brand differentiators
The need to redesign touchpoints
The need to develop a new image for the brand
The need to build new associations
Therefore, changing positioning should result from canada telegram data important reasons. Manipulating it once every six months does not bode well.

The process of modifying positioning should be conscious, well thought out and developed in the smallest details.

When should you develop brand positioning?
The best and most convenient moment to decide on this step is when we start running a given business. This is the optimal moment. This is when we avoid many mistakes typical of the childhood age of brands – we are for everyone and we are the same as everyone else.

A common moment when entrepreneurs decide to develop brand positioning is also at a later stage of their business. This stage is already more mature and established in terms of business. Businesses then realize that they need to reduce the chaos and inconsistency in their marketing activities and thus achieve more at a lower cost. This approach is often a very safe approach for brands and at the same time very effective in building brand value . We call this approach performing a "Switch", i.e. shifting or specifying the brand positioning. Brands benefit greatly from this process because they gain access to professional tools and resources that allow them to effectively manage the brand and its image.

[yadaysrdone]

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