For such an event to occur, your potential customers will have to go through the different phases of a conversion funnel.
This is a long process, which we can carry out through different latvia phone number data channels such as email marketing, and it is in the sales phase where you risk everything; both the resources and the time invested.
That's why, in this article, I'm going to share with you some templates to create sales email sequences, which will not only help you achieve the marketing objectives of your ecommerce or online business, but will also help you close the largest number of transactions possible.
1 · How to plan the sending of your sales emails
1.1 Attraction.
1.2 Consideration.
1.3 Conversion.
1.4 Loyalty.
2 · When to send sales email series?
2.1 Attraction.
2.2 Subscription.
2.3 Monitoring.
2.4 Sale.
2.5 ► How many emails should I send?
3 · Sales email series in just 3 sends
3.1 ► Submissions under the PAS technique (Problem, Agitation, Solution)
3.2 ► Shipments under the GLF (Gain, Logic, Fear) technique
4 5 Templates to sequence your sales emails
4.1 1) Problem agitation
4.2 2) Presentation of the opportunity
4.3 3) Time to talk about benefits
4.4 4) Overturning objections
4.5 5) Last call
5 · It's time to create your sales emails!
· How to plan the sending of your sales emails
To understand the role that these emails play in a commercial transaction, I would like to invite you to review how conversion funnels work, as well as the different user needs according to each phase.
Thanks to automation and different series of emails, we can plan shipments so that the user receives them at the right time.
Specifically, let's briefly review the general phases of a conversion funnel to put our series of sales emails into context :
Attraction.
In this first phase, your customer may not even know that they have a need. Therefore, your goal will be to make them aware through valuable content and newsletters.
Consideration.
During this phase, your potential client already knows that they have a problem and, therefore, they will want to solve it by launching into the search for alternatives . Your goal will be to be considered the best option, so you will have to gain their trust, empathize with them and make them see that you understand them.
Conversion.
At the conversion stage, your potential client is ready to make a decision, and to make it favorable to your business, you will have to convey to them that your offer is the ideal solution to their situation.
Loyalty.
And finally, in the loyalty phase, when the purchase has already been made, it is time to show new opportunities and offers, taking care of the relationship more than ever to maintain their loyalty.
Remember that this funnel works 24×7. That is, once you have the emails created and configured, your online store will be able to sell uninterruptedly (even if you are not there).
That being said, let’s look at when is the right time to start sending sales emails.
When to send sales email series?
· When to send sales email series?
From the moment a customer discovers your e-commerce site to the moment they make a purchase, there are different stages that occur. And, just like in any other decision-making process, in order to move from one phase to the next, they need information.
At each stage, this information will be different depending on the needs of each moment. And where will they find it? Yes, in the emails they will receive within your funnel.
Therefore, to know the exact moment when sales emails should be sent, we must review all the stages of sales funnels in email marketing and types of emails :
Attraction.
Your main objective will be to capture the attention of your target audience. To do this, you will apply a content strategy and different brand actions, such as having a presence on social networks.
Subscription.
When you manage to be visible to your audience and generate attraction, you must guide them to leave their data in a form and, thus, access your sales funnel .
Follow-up.
Now that they are part of your database, it is time to provide them with value, trust and security. You will achieve all this through newsletters, access to downloadable content and other materials.
Sale.
All of the above will help your audience see that you are a brand that can help them, because once they know that they are in good hands with you, it will then be time to send your emails with an effective sales proposal .
► How many emails should I send?
Now the question may be how many emails to send to get the highest number of conversions (without leaving potential customers behind). The ideal is to neither fall short nor go too far.
And how many emails is that? Well, based on my experience, I would say that an optimal number would be to create sequences of between 3 and 5 emails. Creating more than that could be excessive and annoying for those who receive them.
Below, I'll give you more details on this topic, and later we'll look at some templates that will help you create eff
