short,
simple,
and clear.
You want to encourage your customers to move to the next step of your sales pipeline without thinking about it, so you don’t want any confusion or questions to get in the way of that.
When you’re successful at creating a compelling CTA, all your crucial email metrics like click-through rate will naturally increase.
Once an email subscriber has moved from an email oman phone number directory campaign to your website, they shouldn’t be surprised or confused by what they find there.
The easiest way to ensure your landing pages are consistent with your email campaigns is to make sure that the headline echoes the email headline and copy. That way, they’ll find what they clicked through for.
You can use OptiMonk’s Dynamic Content feature to implement this idea. Here’s a landing page targeted towards a “working moms” segment:
Personalize your landing pages by matching the headline to your subject lines
And here’s another one that’s targeted towards gym lovers:
Learn how to personalize landing page messaging
11. Redirect subscribers to personalized landing pages
We’ve talked about how important it is to go beyond simply personalizing the subject line of an email campaign… you can also go further than simply personalizing your landing page headlines.
