5 Digital Marketing Trends for 2016

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Being up to date and understanding trends will help you to outline the best plan for your digital marketing strategies for this year of 2016. Because those who work in marketing know very well that with this dynamic scenario of the profession, any new development in the market can give rise to the idea of ​​a new strategy to boost your business.

We can't leave the consumer aside or take our eyes off technological advances and competition, and that's why we always need to be one step ahead and know the main trends in digital marketing for this year. Check it out:

New marketing taking hold

Marketing is no longer just a department in a company. Kotler already stated that the old marketing is dead and that those who do not innovate will be left behind. Insisting on interruptive advertising could quickly lead to the failure of your business, simply because consumers can't stand it anymore and because tools already block and will increasingly block advertising automatically.

Any actions that involve interruptions will be vietnam whatsapp data by users. The brand now needs to produce relevant content that delivers value to the customer and here the objective will not always be just to sell more, but to educate the market or become a reference in a segment, and only then reap the rewards.

Leaving mobile aside means failure

If your strategies ignore mobile, your business will fail, as mobile accounts for the majority of time spent online by Brazilians.

Because of this, content is consumed in this way and websites and blogs need to be optimized for this, allowing for pleasant navigation, otherwise, your audience may even reach your website or blog, but leave because they can't find what they're looking for or don't understand what they see.

Marketing automation, but the personal tone should remain

Marketing automation tools will automatically deliver segmented content to your various audience profiles based on a sales funnel.

In addition to content, robots will automate actions on a large scale and send sequences of planned emails depending on the customer’s action or stage. Social media posts will be uploaded, scheduled and automated, and it will be possible to publish once on one platform, which will then distribute the content to others. Despite all this, communication will need to have a personal and personalized touch.

Big data

Data can be analyzed in a refined way to plan strategies, identify target audiences and communicate with them. Unstructured data collected by the various platforms we use, such as Facebook, will be used to target advertising and deliver content.

Recently, Facebook announced a partnership with Serasa Experian, which will allow a sponsored post to be segmented by consumer income, according to their individual or family income.

Omni-channel and User Experience

Users are already omni-channel, consuming services and information from several different devices at the same time and from anywhere. Impacting users on these different devices is a proven trend. But the latest trend is undoubtedly mobile devices, especially smartphones.

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