Use visual content

[tasmih1234]

43% of marketers use social media as their #1 content marketing channel. This makes sense, considering social media is the preferred method of product discovery across generations, with Gen Z and Millennials leading the charge.

Generational percentage breakdown of social media product discovery.
Image source

Social media runs on stunning and evocative visuals. Thankfully, with tools like Canva, it’s easier than ever to create custom visuals in-house. Lean into brand-specific content, especially.

That could be the color scheme of your branding (think Crumbl colombia mobile numbers list Cookies and their easily identifiable pink boxes) or data-driven visuals from your own customer surveys.

An extra bonus is that good visuals (especially data content) can lead to backlinks from other publications that use your visuals and link back to you. It’s a win-win all the way around.

Pro Tip: Never underestimate the power of your internal data. What your customers care about is written all over it. Scour every department for customer feedback and let it guide your marketing and visuals.

As always, create long-form content with distribution in mind. How many soundbites from a longer blog post can be repurposed with a visual on X, Instagram, or LinkedIn? Get the most out of every piece you create.

[yadaysrdone]

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