Content marketing in eCommerce

[tasmih1234]

Contrast this with a B2C buying decision. Typically, only one stakeholder (an individual) buys on their own behalf, not an entire company.

There is not as much at stake. An individual can click “buy now” without running it by anyone else or trying to stay within a company budget.

This is important for your content marketing ecommerce strategies. Why? It affects the types of content you produce.

For instance, lean into user-generated content nigeria mobile numbers list like ratings. Or product reviews. Or even short-form content on social media channels. Why? It is more likely to matter to a B2C buying decision than in-depth user guides or comparison charts.

That is not to say that B2B content marketing strategies don’t translate to B2C marketing. For instance, couples usually talk and decide together on big purchases like vehicles and appliances. Plus, many work within a personal budget, and they don’t want to over-extend.

But the important takeaway here is to know your audience. Understand who needs (or wants) your product the most. Now, focus your content marketing ecommerce efforts on them.

Next, understand that the buying decision is likely to be quick. So, you want to earn and keep their attention long enough for them to buy and (hopefully) keep coming back.

[yadaysrdone]

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