Hang Loose reaches increase of invoicing in 2021

[shuklarani621]

largest surfwear company in Brazil was born in the 80s, inspired by a great passion for surfing and known for its hand signal symbol (Hang Loose), which is generally used in informal conversation to say that “it’s cool”, “everything is fine”, “everything is peaceful” or that “the situation is under control” and which is also the brand’s baptismal name.

Lagnado, the founder of Hang Loose, has always been passionate about surfing. He enjoyed surfing since he was a child, at a time when the sport was still far from being popular in Brazil. After graduating in economics, Lagnado wondered if it would be possible to make a living working only with surfing.

At a time when the surfwear market didn't exist, surfer Alfio Lagnado's desire was limited to just one thing: to bring the essence of surfing to his clothes, capturing the perfect waves he caught. Going hungary number dataset beach to beach, Alfio noticed the lack of shorts specifically for the practice of the sport in Brazil. He began to produce them nationally and consolidated the brand as the number one brand for many surfers.

The company's strengths include its expertise in boardsports, especially surfing and skateboarding, as well as its close ties to videographers, artists, photographers, journalists and people involved in this segment. It currently sponsors more than 50 athletes who carry the Surfco flag around the world, in addition to organizing numerous events, from amateur events to internationally recognized competitions.

In addition to the total focus on its own environment and business, always concerned with the environment and its social universe, always seeking to make its growth viable with the least possible impact on the environment, Surfco implemented the Environmental Management System in its processes and became the first company in the surfwear segment in Brazil to be certified with ISO 14001.

As the brand was structured, the manager of the largest surfwear brand realized the need for greater growth, looking for a way to take surf culture to another level, increasingly increasing the brand's voice.

What was the biggest challenge Hang Loose faced?

In 2018, Hang Loose started its e-commerce project to have an even greater online presence and make its products reach all surf culture enthusiasts and practitioners. The brand's founder identified some issues to correct in its e-commerce, but despite having tried to resolve the issue with some companies, he realized that there were still some difficulties that were preventing the brand from growing.

One of the main points was to implement a 100% customer-focused service in the company, and for this to happen, it needed a boost to make the service more in line with the brand and exceed all of its customers' expectations. In such a way that all consumers were helped with their main questions quickly and accurately, to generate greater satisfaction, reflecting in a better relationship with the brand and its customers.

In addition to other circumstances that led Hang Loose to seek new solutions that really made sense for its current moment within the digital world, mainly reflecting on the development of the brand.

How did the brand overcome the problems and boost its e-commerce sales?

The 100% Brazilian company believed it could go further, so it decided to believe in its products, insisting on finding the best method that could be implemented to achieve greater growth in the world of e-commerce.

After an in-depth analysis with the team of experts at Check Commerce, Hang Loose agreed with the points that were mentioned and realized the need to correct the store's problems as soon as possible, thus establishing a partnership with the e-commerce management company, investing in the best solution for the brand.

[yadaysrdone]

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