How can readers learn more?

[tasmih1234]

Cognitive scientists refer to these personal preferences as implicit biases and we all have them. We often seek others who affirm and share the same attitudes. Cognitive scientists refer to these as confirmation bias. We also look for availability heuristics to support our arguments. These are mental shortcuts that we stash away in our minds until we need them to evaluate a new idea or concept or decision.

Research shows that language is key in maintaining and reinforcing our attitudes. Changing our vocabulary and linking diversity to our personal and corporate success will help individuals break the grip of current language surrounding our differences.

Many take the Implicit Association Test (IAT) but debates about its validity are now raging in the popular press. The IAT—we think is not a test, but an assessment which can change from time to time, depending upon many emotional factors. This is where the debate enters. Regardless, implicit bias is real, but it does not forecast how people will behave. Consequently, if ireland mobile numbers list you take this online assessment, it may uncover an attitude that is uncomfortable to accept. It does not tell you how you must or will behave.


The popular press (online and print media) now discusses diversity and unconscious bias almost daily. Two sources for this information are Time magazine and Psychology Today. Many scholarly articles address these subjects—some are written clearly; others not so much. Read and keep abreast of the topic.

If you would like to discuss this research further or if you want your organization to participate in a similar research effort and unpack its corporate culture, contact me at [email protected]. To better understand culture, you can read some of my writing: A New Incivility and Changing Organizational Culture from A Liability to an Asset.



Many thanks to Dr. Salgado for these thoughtful and practical responses. You can keep the conversation going by sharing your thoughts on twitter @ElissaTucker or LinkedIn

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