Uyuterra Company: Reorganization through Merger

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During a crisis, pleasant little things for the home fade into the background. This is what happened with the company "Uyuterra". However, the management decided to make radical changes by merging with a large Siberian corporation. The choice fell on the chain of stores "ChudoDom", which had about three dozen outlets in Siberia, but had accumulated impressive debts.

The deal turned out to be beneficial for medical practice email list both parties. ChudoDom paid off its creditors, and Uyuterra developed new territories in the Urals and Siberia, opening more than 70 new stores.

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Riding the wave of success in 2009, the newly formed company attempted to enter the capital market. However, the desired result was not achieved. Buyers were confused and scared off by the too wide range of products and the large number of similar goods.

To solve the problem, the management decided to radically transform the trading model. Some types of goods were removed from sale, the remaining products were systematized. The categories that are in the greatest demand were identified. This helped the company take a leading position in the home goods market not only in Moscow, but throughout Russia.

In normal times, companies operate under standard factors. However, traditional business models do not work in times of crisis. Therefore, it is necessary to always have a backup plan and quickly adapt to new economic realities.

10 Tips for Small and Medium Businesses to Survive the Crisis
Despite successful examples of overcoming the crisis, not all companies can survive in difficult conditions. Small businesses are the first to be at risk. To stay afloat, it is recommended to follow several rules.

Reducing costs.

Reducing costs is the initial stage for companies of any level. During a crisis, it is worth giving up scientific research or expensive repairs if they are not yet necessary. Finding new suppliers with a more attractive pricing policy will help.

Personnel efficiency also comes to the fore. It is recommended to evaluate each employee and say goodbye to those who bring the least benefit to the company. The main thing is not to overdo it and leave the necessary minimum of staff that can ensure the operability of the enterprise.


Optimization of financial strategy, reduction of possible risks.

Refuse borrowed funds completely or reduce their share in the business. A drop in demand, a decrease in sales in the presence of significant loan payments will lead to a cash gap. Foreign currency loans deserve special attention. It is recommended to repay them, if possible, or refinance them into ruble loans.

If you cannot get by with your own resources, you need to carefully select bank offers with the lowest interest rates and a guarantee of fixing the loan rate.


Working with debtors.

Filter out insolvent debtors. Delays in transferring funds in peacetime are a warning sign. This means that such counterparties should not be relied upon during a crisis.

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