Easy Ways to Crowdsource Ideas from Social Media

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Social media is developing so rapidly that collecting interesting ideas and information from your subscribers is not particularly difficult. There are several ways to warm up your relationship with your audience, increase loyalty to your products, which will contribute to sales growth. Let's consider them in more detail.

Find out directly from your customers what they want
It doesn't matter which business sector your services are aimed at - B2C or B2B; the more you meet the needs of consumers, the higher the likelihood that they will buy the product from you and turn into regular customers.

The best way to get your customers to list of timeshare owners believe that their needs matter to you is to ask everyone what they think.

For example, a certain online toy store, not belonging to the large category, decided to find out which LEGO products would be most in demand. To do this, a survey was created in which users were asked to vote for the set they would really like to have. As an incentive, the store promised to give one of the respondents the LEGO set that received the most sympathy.

Directly asking people to share their desires will help increase social interaction and win customers over.

Read also!

"How to get contacts from a client: the most effective methods"
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Research consumer preferences
Researching consumer preferences may seem like a labor-intensive process that requires focus groups, telephone surveys, interviews, questionnaires, etc.

But thanks to the development of social networks, collecting statistics and seeing a picture of consumer desires and preferences is not so difficult.

Launch a poll, say, on VK, and ask your followers to vote for:

your favorite product;

the colours they would prefer in the product;

optimal use of your product;

the usual way of making purchases (online/offline);

other.

For example, the New Release Shoesday contest from Crocs. The company attracts fans by asking them to take part in a poll about their favorite pair of shoes for the current week. Participants have a chance to become owners of Crocs shoes, and the brand accordingly has detailed information about market preferences.

By running surveys or giveaways on a regular basis, you get feedback, giving your audience something they want and regularly vote for.

Organize a competition "What to name the new product?"
Invite your customers to be part of something as important as choosing a product name, and they will feel like they have an important role in your business.

The more people involved in this matter gather, the greater the chances that these users will not only buy your product, but also spread information about it among their friends and acquaintances.

A year ago, Sony launched the “Help Us with a Name” campaign, which caused a lot of noise. The company threw out a cry to the masses for help in developing a name for new wireless acoustics – round speakers in white, black and pink.

The terms of the competition were published on the Sony blog, and the promotion was carried out in all social networks. Participants actively offered their versions of the name of the new product.

Less than two weeks later, the organizers had collected 39 pages of proposals.

The final name was chosen by the company's top managers. The names of the five winners were published on Sony's official page.

[yadaysrdone]

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