This parameter will be useful if the product contains

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Numerous photos.

Many characteristics that the client needs when choosing.

There are several product options (different colors, sizes, volumes).

Buttons "Compare", "Buy", "Add to favorites"

In order to reduce the number of visitor exits from the page to the search results and increase conversion, we recommend that you promptly add such functions to your product cards. This is necessary for making quick purchases, comparisons and adding to the cart.

Buy buttons

This feature saves potential norway email list buyers time and eliminates the need for them to return to the original page to search for a product. You should ensure that unregistered users have access to these features at least once.

Often, such buttons interfere with viewing the card, and important data is lost in the background. In this case, the best option would be to show the buttons only when hovering the cursor over the product itself. This measure will be a good solution to the problem, which reduces visual complications when examining the product, and also preserves all the available functions and their search.

Items placed in the "cart", "comparison" or "favorites" should be highlighted in the grid. This is useful for shoppers, as the order of items may change the next time they visit the site, making it difficult to find what they need.


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5 Additional Listing Page Design Tips
Based on analytical studies, more than forty percent of web resources show users insufficient data on product characteristics in the product listing, and buyers cannot understand whether they should study the product card. Let's consider what is important to pay special attention to.

Place important information in the product card preview
If comparative characteristics are not displayed in the preview, the Internet site visitor will often make transitions from the category page to the product card and back to clarify the necessary parameters.

General information on product characteristics can be supplemented with the following information:

Product Variants

It is best to display information such as color, size, and materials on the main product photo. In cases where the location does not change in the general product list, a website visitor may determine that the required item is simply not available and skip the category change in the general list.

Compatibility with other items from the product list

Information about product compatibility is an important option. It is convenient because the customer can check the compatibility of products without using a card. Photos and drawings can also be used to visually demonstrate compatibility. It is worth showing close-ups of connectors and component connections.

For example, by not showing the diagonal of a laptop in a product preview, you need to ensure that the customer always has the opportunity to go to the card to get information about whether the case will fit the laptop.

Dimensions

Dimensions also describe the compatibility of the product. If a customer wants to buy a laptop bag, they will want to know its specific dimensions.

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