10 Elements of the First Email: Email Newsletter Design

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This step-by-step guide will walk you through the key components of an email welcome email so you can use it as a template for your business .




Welcome letter in email newsletter
The first letter is an important step in acquiring new customers.

A greeting letter is necessary because:

Provides an idea of ​​the upcoming mailing. Information about the frequency and content of mailings will help reduce the likelihood of unsubscribing or ignoring letters;
Encourages social media following. In order not to irritate your readers, you business seekers email database cannot send letters too often. Social media communication is not so intrusive and allows you to maintain constant contact;
Brings you back to your site. It’s important to capitalize on the subscriber’s initial enthusiasm before anything else grabs their attention. A call to “return to your site” often drives first purchases;
Makes a strong first impression. If you grab readers' attention in the first email, they're more likely to read the entire series.
And some statistics.

74.4% of signatories expect a welcome letter.

People who read at least one welcome message from a company read more than 40% of messages from that brand over the next 180 days.

The average open rate for welcome emails is 50-86% higher than other emails.



Structure of the first letter
What should be in a welcome letter:

Topic
It must immediately inform subscribers what the contents of the letter are.

If you promised them something when you subscribed, mention it in the subject.

Subject of the first email



Cap
Having your logo on display is a great way to reinforce your brand through welcome emails and customer communications.

To make your letter recognizable and look professional, make it in the corporate style of the company. Use corporate colors, highlight important things with contrasting colors.

Email Header



Headline
The opening line of your email is just as important as the subject line. If you don't engage your subscribers with it, they won't read the rest of your email.

The headline appears next to the subject line, so it is intriguing and easy to read. It is recommended to indicate the purpose of your message.

First letter: example of a subject line



Greetings
To get your conversation off to a good start, greet your subscriber by name if possible.

Avoid overly formal forms of address, such as "Dear Sir" and "Dearest". Greet as you would in person.



Main part
Briefly describe the topic of the email newsletter. Describe your offer.

Provide some benefit to the client. Don't skimp on a gift, a discount, or a link to useful content. The first letter causes the greatest reaction, so stimulate the purchase by any means.

Text of the first email



Call to action
Subtly guide the reader to perform the desired action:

buy;
order;
indicate phone numbers;
go to the product page;
suggest reading an article, etc.
Example of the first email



Gratitude
Thank the customer again for subscribing. The point is to close the email on a positive note and make them feel valued and important.

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