Real estate promotion on the Internet: tools, advertising methods

[mimakte]

Promotion nuances! Modern real estate promotion involves the use of all available tools. Now traditional billboards, television advertising, and print advertising are being actively replaced by Internet marketing. It is on this that maximum emphasis should be placed.

What to choose? Real estate can be promoted by advertising the properties for sale directly, or you can focus on increasing the reputation and trust in the company itself.



The article explains:

The nuances denmark email list of promoting real estate on the Internet
The Role of Market Research in Real Estate Marketing
Development of a real estate promotion strategy
Basic principles of promoting a real estate agency
Fundamentals of Real Estate Promotion
4 Tools for Real Estate Promotion
SMM promotion of real estate
4 SEO Tips for Real Estate Agency Websites
10 Innovative Ways to Promote Real Estate

5 Scenarios for Using Neural Networks to Increase Website Profits by 40%
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The nuances of promoting real estate on the Internet
According to a recent study by Mail.ru Group, most people (83%) buy real estate by searching for a suitable option on the Internet, for example, on social networks, agency websites and aggregators. In this case, the success of the sale largely depends on how well-thought-out the online promotion of the real estate is.

Real estate promotion on the Internet

The property has the following specific characteristics :

Average check , which is very high. According to the data obtained as a result of Yandex research, the main factor when a buyer chooses an apartment is its cost.

The transaction cycle is approximately 2-4 months, which means that the process is quite lengthy.

A large number of factors are used to make a purchase decision (location, area, infrastructure, cost, closed yard, park, etc.).

The time of making a decision to purchase (purchase cycle) can be different (a year, ten). In order for the buyer to give preference to your offer, it must be "warm". It is necessary to understand that the purpose of the site is not the rapid generation of leads, since it is unlikely that a person who has visited your resource will immediately leave an application for the purchase of housing, but to provide the potential buyer with complete information about the product, as well as strengthening trust in the brand and closing its "pains". In this case, sending an application is already a logical conclusion to the actions of an interested user.

Distrust (fear of deception). When a person makes a big and important purchase for himself, he will think several times and only make it once. As a rule, such a negative attitude of buyers to developers is reinforced by stories of acquaintances, friends and relatives about the poor quality of real estate, news about shareholders who were abandoned, as well as horror stories about "black" realtors.

Real estate promotion on the Internet has its own characteristics :

The competition in SEO and advertising is quite high, which is why it can be very difficult to get a site to the top, and the rate for an impression or click is greatly inflated.

Many classifieds . Your main competitors in search results are real estate aggregators. You won't be able to displace them, but they can be used to promote a brand, company, objects, and work with reputation.

[yadaysrdone]

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