The 8 digital marketing trends that will make you succeed in 2022

[olivia25]

It is essential that you are aware of the digital marketing trends of 2022 so that you can design your online strategy according to what is in fashion this year.

So take note and give users what they want to see on their screens : these are the 7 digital marketing trends for 2022 that you should know about.



1. The metaverse: virtual and augmented reality
Without a doubt, one of the news of this year 2021 has gambling data malaysia been the change of Facebook's name to Meta , with everything that this entails. This name comes from the concept of the metaverse , which we may now see as very far away but is getting closer.

The metaverse is an environment, a virtual universe, where users can interact with each other and which hopes to become, according to Meta, the next generation of the Internet as we know it today.



2. Video marketing to the rhythm of Tik Tok
We have announced it to you on numerous occasions throughout 2021, but today we remind you again that video marketing is the star trend of the moment and it seems that it is here to accompany us in 2022. Above all, the short format, used in Tik Tok and Reels (and increasingly on more social networks) is what users prefer to consume.



3. Chatbots and live chats
Every day we value more the speed of response and the achievement of what we want. That is why chatbots and real-time chats are going to become your best ally in 2022. They can help you, among other things, to improve your customer service, shorten the lead generation process and detect users' pain points during the purchase.



4. Privacy as a priority: restricting cookie tracking
Users are increasingly more jealous of their privacy on the Internet . That is why large companies such as Google, Apple and Facebook have joined this initiative to protect our privacy and restrict cookie tracking .

The end of cookies is getting closer , and with it will also come the end of remarketing, personalization, display, etc. campaigns. Therefore, the data obtained first-hand, called first-party data , will be the protagonists in your campaigns from now on.

To find alternatives to this without affecting user privacy, platforms such as Google's Privacy Sandbox and advanced technologies such as FloC (Federated Learning of Cohorts) are emerging.



5. Human-centric marketing
Until now, we have been familiar with the customer-centric trend, which was focused on customers. But in 2022, we must go a step further to focus on people in general with Human-centric marketing. You must try to humanize your company and seek an increasingly closer relationship with all users to achieve long-term benefits.

With this strategy, success is not measured by sales, but by the strength of the relationships you build with your customers. Use empathy, understanding and reciprocity in your communications to achieve this.



6. Selling through social networks: live stream shopping
Nowadays, buying through Facebook or Instagram is no longer a big deal. However, sales through Tik Tok, Pinterest or Twitter are becoming less popular among businesses and more and more users. Why not be a pioneer and start including it in your strategy now?

In addition, a new concept is being introduced: live stream shopping: shopping sessions via live broadcasts . The advertised products can be purchased on the spot and interacted with via chat or reactions. The most commonly used platforms to carry out these live sales are Twich and Tik Tok live streams (of course).



7. Stories above the feed
We've already seen this throughout the year, but it's becoming clearer every day: stories are replacing posts . On Instagram, Facebook, and all social networks that have this format, the feed is increasingly less viewed by users while stories are becoming more important. We're looking for quick, sporadic, less elaborate content that takes up less of our time.



What do you think of the digital marketing trends for 2022? Were you already applying any of them? They are really interesting! If you want to start the year full of energy and have your business up to date in 2022, just get in touch with us and we will work with you on the strategy that best suits you. Shall we talk for a while?

[yadaysrdone]

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