Let's face it, beyond the pandemic and its implications, we too have become lazy consumers and when we find a simple, fast and convenient alternative we prefer that. Cortilia also responds to these consumers who, not having the desire or time to go to the farmers' market, have fruit and vegetable boxes delivered directly to their home, placing the order online from the comfort of their sofa or office.
In short, Cortilia has two sides of the coin; the first looks at sustainability and chief of vp and training email lists customers interested in these values and the second looks at digital reality .
the consumer, so much so that it regularly promotes incisive advertising campaigns. A recent advertising campaign by Cortilia, for example, uses irony and a pinch of creativity to induce existential doubts in consumers when they go shopping. Daily, unconscious questions that we all ask ourselves when we find ourselves with the existential choice of which product to choose from the multitude of offers that the market places before us. This is how Cortilia approaches the consumer and triggers a point of reflection on the choices that are made in everyday life, starting with everyday shopping .
Too Good To Go
The Too Good To Go platform , founded in 2015 in Copenhagen, aims to build a global anti-waste movement, effectively fighting food waste by inspiring and empowering the community to work together . The platform connects consumers with small and large shops or companies whose products would otherwise go unsold and therefore discarded. At the end of the day, the shopkeepers advertise through the app the presence of one or more “magic boxes” containing products close to their expiration date, which consumers will collect from the chosen shop. The content is always a surprise because it is not possible to know which products will remain unsold at the end of the day. Booking and payment are made through the application, which uses the smartphone's GPS to display the boxes of nearby retailers, divided by price and category.
Cortilia is careful to get noticed by
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Re: Cortilia is careful to get noticed by
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