Is a meta description a ranking factor?

[Habib01]

This is a technique where the marketer will link each feature to a benefit that consumers believe is desirable.

A good example is a dental clinic that offers the latest procedures in dental implants. The value proposition is the latest technology that few or no one else is offering at the moment.

The benefit that people can take advantage of is the procedure that gives them quality results at an affordable cost.

This is one of the dental marketing strategies that is applied in step 1 to know your audience.

If you know what their goals and pain points are, you can leverage them to make your dental practice more valuable than your competitors.

7. Keywords are key
Choosing the right keywords is important in your digital marketing strategies for dental clinics.

What are the keywords you are asking for?

Keywords are the words that people search for on Google, and your dental clinic can direct mail mortgage marketing rank for them ( PPC ) or organically ( SEO ).

When we say “rank them” we mean appearing at the top of the results list when someone searches for that keyword on Google.

Remember when we said that over 50% of prospective dental patients go online if they want to find a new dental care provider?

This is where it becomes important again.

You need to make sure that your website shows up as one of the top results on Google when people search for “family dentists near me,” etc.

If you're paying to rank for keywords with PPC, you'll want to make sure you're spending your money wisely.

You don't want to rank for keywords that aren't relevant.

For example, if you only serve a specific location, make sure you don’t pay Google to show up when someone outside your location searches for “dentist near me.”

[yadaysrdone]

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