How to sell your product in the new normal?

[shuklarani621]

The spread of the Wuhan virus has kept us locked down for several months. Universities, schools and workplaces have become digital spaces to get ahead.

In the case of entrepreneurs, 90% were affected by the Pandemic, some went bankrupt, but others decided to face the situation and digitize their businesses by force. From this last point we will address today's topic and explain "How you can sell your products under the new normal."

The Internet and ingenuity have been the main tools in recent months for entrepreneurs who saw their profits and dreams of growth affected in mid-March, when the Government initially decreed 15 days of general quarantine.

As a digital space, there are strategies that allow you to ios database yourself in it. If you have a business that wants to increase its sales, but without being overwhelming with its ads, we recommend Inbound Marketing.

What is Inbound Marketing?
Inbound Marketing is a set of strategies that allow your consumer to approach you, instead of you approaching them. To achieve this goal, relevant and interesting information is offered through blogs, social networks, PR, among other digital channels.

Leads generated under this strategy are of higher quality and allow for better sales closing by the sales department. This strategy consists of a set of phases:

Attraction
Through this phase, which is also known as visibility, you seek to attract unknown users who are interested in what you sell or offer on your website. To do this – and as we mentioned before – a series of SEO and Content Marketing techniques are used, that is, articles of interest and that have valuable content, capable of satisfying a need.

Conversion
After attracting unknown users to your website, the next step is to convert them into leads that will generate a sale in the future. To do this, your website must have a landing page that accepts contact information.

A recommended option for these cases is that this type of record includes questions that answer the concerns and/or doubts of your consumer.

Sale
After attracting and building a database, the next step is selling. In this case, participating will not involve invasive ads that may bother the user, but rather content that helped you in the beginning.

Unlike attraction, the Content Marketing to be used will be sales-oriented. The objective? To sell in a subtle way, without overwhelming or going to the extremes that usually occur in a media note.

Loyalty
It's not all about selling. The last phase of Inbound Marketing is loyalty, which can turn consumers into ambassadors for your brand or company. What is the importance of this point? It can ensure future sales and advertising through word of mouth.

Nowadays, where the consumer has evolved, it is important that he has a reference of the product he wants, and if he has bought it before, he has valuable information that helps him – again – satisfy a need.

[yadaysrdone]

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