What to Do to Make Blogger Advertising Work?

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Anton Petukhov, an influencer marketing expert and opinion leader producer, spoke about how to create influencer campaigns with a focus on economics and business metrics, as well as about formats of cooperation with influencers, their advantages and limitations.

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Why Clients and Influencers Can't Agree
Influencer marketing, or influence marketing, is the senegal telegram database promotion of goods or services through opinion leaders. Often, in the influencer marketing market, posts and reach are sold. When advertisers contact bloggers or agencies, they receive the answer that “this is how this market works.” A contradiction arises. A brand places ads with bloggers and gets a large reach, but it is extremely difficult to understand how it influenced business metrics such as purchase, lead, contact.

The contradiction can be explained by several factors:

It is difficult to track the effectiveness of advertising in the short term with small budgets. To do this, you need to either create a vacuum in which there will be one influencer promotion channel, or have good analytical expertise and technologies.
Effective advertising campaigns are usually hidden behind privacy policies, with brands unable or unwilling to share the results.
If it is important for a business to track business metrics, performance influencer marketing comes to the rescue - this is the promotion of goods or services through opinion leaders, after which you can track the number of purchases, interactions with the brand, etc.



Effective Advertising Formats for Bloggers
Coverage integrations, when the advertiser pays for the placement of advertising posts, are a traditional and familiar format of cooperation. However, it does not always bring the desired result, and the effectiveness of the placement is difficult to track. To achieve better results, it is important to use two effective formats of interaction with bloggers: CPA placements and performance-oriented campaigns.


How can a business independently research its audience and promote its products and services on the Internet? We tell you in the course on Internet marketing .
CPA placements
CPA placements (Cost Per Action) is a format of work in which a blogger receives payment not for the fact of placing an advertising post, but for a specific target action that his subscriber makes.

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