Relationship SAC: the link between Company and Customer

[olivia25]

We previously talked about the new consumer profile , which yearns for an increasingly fast and effective return. This fact makes them increasingly demanding and difficult to retain , making Customer Service (SAC) even more important.

Considering this ever-increasing demand, a customer service department has become extremely important in retaining new consumers. Therefore, the department has become the main link between the company and the consumer, and is now practically a Relationship Center .

The strategy of transforming the SAC into a Relationship azerbaijan telemarketing list Center is a major challenge for e-commerce companies. However, with this, the SAC stops being a “complaints box” and becomes the sector responsible for welcoming, listening to and understanding the consumer, promoting their continuous satisfaction.

The ongoing improvement of the relationship between employee and customer is one of the great benefits of this new SAC. Since, through this new bond created, the customer begins to feel greater security, peace of mind and satisfaction.

Several factors influence and improve the results of customer service. One of the main ones is the existing form of communication, which is often inadequate and causes customer dissatisfaction, which can cause serious losses to companies.

What is the role of the employee in this change?
The employee must have in-depth knowledge of the product, in addition to being able to convey the message confidently.

In addition to the issue of safety, it is very important that the attendant is aligned with the rest of the team, treating the customer with respect, friendliness and using clear and objective language.

It is important that the entire SAC team keeps in mind the objectives and main functions for which the sector exists:

Clarify to all audiences, so that there are no doubts or other interpretations regarding the product;
Offer agile and effective solutions to customers;
Improve communication and the bond between company and customer, making them feel safe, calm and satisfied with the services provided;
Act as an ombudsman;
Filter and analyze customer feedback.
Is it valid to outsource SAC?
In order to have an even better relationship between the customer and the company, outsourcing the SAC ends up being a serious mistake. By adopting this strategy, the information obtained about the customers does not always return to the operations and this often ends up causing wear and tear and even the loss of the customer .

[yadaysrdone]

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