Decision and purchase process

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udoy120
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Joined: Tue Dec 03, 2024 5:47 am

Decision and purchase process

Post by udoy120 »

B2B: It is true that the purchasing process can take a little longer, because it must go through an approval and review process by company departments such as procurement and accounting, with the help of their superiors. In the purchasing cycle, the decision-making process requires more attention and includes longer times, adding that sometimes the purchasing aspects are managed by the C-Suite (CEO, CMO, COO, etc.). It is a purchase that requires a significant and planned decision, which builds a bond of trust between companies.

B2C : In this process, a consumer can make their own purchasing choices more poland consumer email list quickly and with minimal influence from references or purchase decision-makers. It also involves generating purchases that usually satisfy immediate needs, in which a complete cycle can last even a few minutes.

Price and repeat purchase
B2B: Due to the way it operates (between companies), buyers tend to order only a few units, but the prices are higher. Repeat purchases and customer turnover may be slower and not as constant over time.

B2C: In these operations, product prices are generally lower, and they have a higher repeat purchase rate, which may or may not be seasonal, but which ensure constant sales over a period of time.

Large-scale sales vs. personal consumption
B2B: Within this model, large-scale sales are applied, which allows companies to generate greater income or for their campaigns to reach a wider audience, of course, creating high profit rates.

B2C: It is responsible for generating sales for own consumption, which, in other words, are purchases that consumers make on their own, satisfying only their immediate needs.
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