Increase organic traffic: Writing posts makes your site discoverable on the web to people searching for topics related to your industry.
Strengthen your brand position and credibility: Creating informative content about industry news helps increase domain authority, allowing you to stand out from your competitors.
Build a close relationship with your customers: Writing blog posts is an opportunity to connect with your audience without approaching them creatively. Posts can be written less formally and with fewer limitations than ads or social media articles.
Generate more sales: A well-written blog can attract leads that could potentially become customers.
Good posts can drive traffic, brand awareness, credibility, conversions, and revenue.
How to Find the Right Blog Ideas with Semrush
It’s not always easy to find engaging topics dbtodata for a blog. Even a good writer or blogger runs out of topics from time to time.
Fortunately, there are many brainstorming and content marketing tools available today that help with the creative process. For example, the Topic Research tool reduces the ideation process to just a few clicks.
To get started, you need to open the tool:
Every business wants to attract the attention of readers. If finding topics that are relevant to the audience is difficult, try writing about what people search for every day.
Type your target keywords or phrases into Topic Research and the tool will return a list of ideas to explore. You can filter by search volume to find popular topics or filter by difficulty to see which keywords are the hardest to conquer.
The Topic Research tool also shows the top trending topics in the industry over the past 60 days. To view them, select the “trending subtopics first” prompt.
topic research tool
If you want to appeal to a more local audience, the tool lets you configure the location to find the most popular and relevant ideas in that area. You can change the location at will to compare different regions or countries.
You can also check out related topics for more content ideas. Just click on the “Overview” tab and scroll down to the bottom of the page.
