On-Page and Off-Page Optimization

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Optimization doesn’t stop at content. Technical details matter too: title tags, meta descriptions, URLs, … It’s like making sure every item in your store is well-labeled and that your signage is clear. These technical elements ensure that your customers (search engines) find what they’re looking for without difficulty.
On-page optimization concerns everything that happens on your site. It’s about making each page as attractive as possible to search engines. This involves optimizing title tags, which should contain your main keywords, as well as meta descriptions, which should make you want to click. Your URLs should be short, descriptive, and ideally contain your target keyword.
Multimedia content should not be left out. Images should be panama consumer email list compressed so as not to slow down page loading, and their alt tags should be correctly filled in for better accessibility and SEO.

The recipe for perfect On-Page optimization depends not only on the SEO optimizations provided, but also on the UX offered. To generate leads in SEO, there is no secret! Your user experience must be the red carpet on which your prospects must advance. By creating coherent and structured paths, your SEO strategy becomes a lever for generating qualified leads! This is called SXO (search experience optimization) .

Off-page optimization, on the other hand, is like word-of-mouth in the neighborhood. The more quality backlinks you have (i.e. other sites that refer to yours), the more popular Google will consider your store. So, in its eyes, you will deserve to be well-placed on that famous “main street”.

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