The advantages of advertising as a passive distribution channel:

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The result is always measurable, especially in an online environment where all metrics can be accurately recorded.

The effect is achieved very quickly: as soon as the advertisement is placed, the consumer immediately reacts to it (which, unfortunately, cannot be said about word of mouth).

The disadvantages include high cost, the need to test different options and tactics, and fierce competition in a number of niches. Drawing a banner or launching a campaign is technically easy, but colombia mobile phone numbers database optimizing it is a labor-intensive task that requires constant effort.


Read also!

"Lead generation - what is it? Basic methods and how to manage them"
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Sales channels with a minimum budget
Crowd Marketing

This term refers to the posting of comments recommending a brand or company on online platforms (forums, social media communities, blogs) that the target audience visits.

Let's say we write a comment on one of the forums for mothers (like baby.ru, babyblog.ru) with the following content: "I tried shampoo N - and the child is happy, and I am delighted! Sasha's hair is now fluffy and easy to comb, it doesn't sting her eyes!"

Crowd marketing is used:

on forums;

in social networks;

in visited online blogs (in comments);

on the Yandex.Experts service;

on the service [email protected].

Read also!

"B2B Marketing: Key Features, Promotion Channels"
Read more
Reputation management

This sales channel combines all the factors that affect the reputation of a company or person, such as vengeful former employees, a short period of operation (the company has recently opened and has not yet had time to get going), the intrigues of competitors. Many businesses face these problems on a daily basis. How to save and improve your reputation?

Ask customers to leave you positive reviews if they liked the product or service. If there are no real customers yet, involve acquaintances and friends - ask them to evaluate the company in writing. Publish all these reviews. There should be five to ten of them, and the last one should not be older than two weeks.

Where you can publish reviews:

on Yandex.Maps;

in 2GIS;

in Google Business;

on Orgpage.ru;

on Yell.ru;

on Zoon;

on Flap.rf;

on Flamp.ru.

Partnerships with other businesses

To solve the main task of business - to make a profit, you have to interact with people: communicate with users in comments, talk to the buyer, collect applications from the site,

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