With the place of implementation.

[subornaakter40]

If the sales growth rate is constantly decreasing or stopping, then you have chosen the wrong strategy. The reasons for this situation may be rooted in problems:

with employees;

with cost;

with the product;

with promotion;


It won't be difficult for a competent luxembourg mobile phone numbers database manager to get rid of these problems, as they are related to the internal organization. In this case, it is very important to identify and solve the problem in time, before it causes irreparable harm to the business.

The Impact of Reputation in Russia on the Rate of Sales Growth
Before making a major purchase, Russians "get to know" a product by reading user reviews or asking friends for advice. If people who have had experience interacting with a brand express only negative comments, it is unlikely that the efforts of marketers will convince them otherwise. Perhaps this is the reason for the slowdown in sales growth.

Russians have not trusted advertising for many years. The experts at the Retail Laboratory are confident that this trend will only intensify. It is entirely possible that the experts are wrong. If no one really trusts advertising, then why does trade continue to grow?

There was nothing super new invented in marketing. The “buyer’s path” just became a little longer, supplemented by a reputation check stage.

Now the client's chain of actions looks something like this:

A potential client watched an advertisement → Became interested in the product → Went online and checked information about the product → Read customer reviews and made a decision: buy this product.

A similar situation arises when working with the B2B segment:

A cold call came from a manager → Interest arose → A potential client used the Internet and checked information about the product → After reading the reviews, he made a final decision: to take advantage of the offer or not.

Quite often the last two stages are considered insignificant, although the rate of sales growth may be declining precisely for these reasons.

Today, buyers are cautious and try to anticipate all the risks of contacting a company. One of the most popular ways to check is to read reviews. The results of a Nielsen study show that Russians really listen to the opinions of their friends and trust the reviews of Internet users.

People prefer proven companies to minimize risk during a reduction in real income. When choosing between two brands, they will choose the one with a better reputation.

[yadaysrdone]

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