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How to write a commercial proposal
How to write a commercial proposal
Write a commercial proposal - prepare a message to a potential customer about your product or service. And do it in such a way that the addressee becomes interested. Highlight your application among dozens of others and respond with a conversion action - call, clarify, order.



A commercial proposal (CP) may include additions, appendices, photos, graphs, diagrams, drawings. It may be placed on slides, booklets. But in each presentation of the product, in any such material there will be text.



This article is about how to write a text for a commercial offer. Moreover, create an offer for a cold audience - people who do not know what to expect from you.



After all, with a hot audience everything is clear. The potential customer is ready to cooperate and has requested information. Now he is waiting for specifics: for example, price, terms, batch size, delivery details.



But with strangers it is more difficult. They office 365 email address data to be surprised, interested, won over, convinced.




CP diagram
Writing a commercial proposal is half the battle. Preparing interesting material is a more difficult task. After all, the market is oversaturated. A potential customer can receive several requests for cooperation, dozens of letters per day.



Therefore, the minimum condition is that the text is read. The structure must be aimed, among other things, at fulfilling this requirement.



CP diagram with explanations:



Headline. No need for intrigue. Here you need to write briefly, clearly, to the point: what you offer.

Attracting attention. Also a minimum of information, but to the point: you need to interest the addressee. Tell an interesting fact. Provide statistics. Name an example of successful use of the product. You can use a negative scenario: without intimidation, explain what will happen if the consumer does not use the service or does not buy the product.

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