What gives precision in text

[Rakhirandiseo]

Precision in Copywriting
accuracy in copywriting
Accuracy in copywriting is the reliability of facts, properties, parameters, characteristics of the product, the strictness of numerical values. We are not talking about the honesty of the presentation of the material. The fact that you should not praise a product or service without reason is also important, but this is a different topic.



What should be the result? As if the reader had read an encyclopedia from a scientific library that can be trusted. After all, the user does not think that the author will mislead him. The guest goes to the blog or website page for information. And more often he relies on what he sees than doubts it.

When a copywriter provides correct information, the text forms and increases trust in the brand . For example, a reader gets acquainted with the description of a product, a necessary device or appliance. And then he finds confirmation in another place, another source. And he remembers: the first time he read about an accurate characteristic, a useful fact on the company's website or in a specialist's blog.



The user sees: the brand knows what it does, the author understands what he writes. Authority increases. The chance that the reader will turn into a buyer increases.



At the same time, for accuracy in copywriting, it is ios phone number data to use official sources, and not dubious resources that are oversaturated with the Internet.



Here is one example . Once I was fulfilling an order – I was writing an article about buying and using mattresses. It would seem that everything is simple. But in the text, among other things, it was required to talk about using familiar, old models that are still being produced – these are models with a Bonnell spring block.



So, it is often written on the Internet that the warranty for such a design is 12 months. Texts with this information are posted on the websites of a number of stores. What do the authors of these materials do? They find information from search results that contain an inaccurate description and stamp out a repetition. But the information is important, such information needs to be checked , because it must be accurate.



What did I do? I studied the requirements of the documents. Thus, GOST 1997-93 clearly states: the manufacturer must provide a guarantee of at least 18 months. Therefore, such an indicator must be used in the text. Then the reader will receive accurate information.



The rule also applies to other texts that must contain accurate information about a product, goods or service.



Thank you for your time. Read other blog posts, such as the article " Copywriter's Sales Funnel ."

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