account management better suited to meet the challenges of our business.
More efficient bidding strategies.
A structure oriented towards the most interesting urls and which does not neglect the long tail.
More time for in-depth analysis.
Focus on our business objectives (margin, turnover or sales) rather than on operations.
Make the most of google’s automation features. If done right, this should yield better results than a human manager.
We will have more time for other tasks, such mobile phone number list as further research into our potential client's expectations or a/b testing.
The account structure is simplified, which in turn makes it easier to report, manage and optimize our campaigns.
Bidding is automated. The more data we obtain, the better we will be able to make our investment profitable.
Hagakure focuses on what happens on the most interesting landing pages, without neglecting long-tail keywords.
Setting up the structure of a hagakure account
if you've opted for the japanese way of structuring a google ads account and want to try out hagakure, the predefined landing page report will help you get started.
As we mentioned earlier, only urls that receive enough monthly impressions (around 12,000 per ad group) should be used to ensure that sufficient data is available.
The landing page report quickly gives us an overview of the landing pages that are above this threshold.
Google ads landing pages overview
when we look at the total impressions a given landing page has received within a predetermined time period, we can start filtering out those that are below the threshold. We keep urls with more than 12,000 impressions in the last 30 days (3,000 per week) and will create a new structure based on these pages.
In addition to these new campaigns, it's probably a good idea to keep a classic brand campaign running. If there are categories you can't include in the new structure, you can set up another dsa ad group to capture search terms within these categories as well.
We should always keep in mind the structure and goals of our business. If hagakure does not align with our strategic plan, it is best to think carefully before changing the settings of an account.
Skag vs. Hagakure
the most important question remains: will structuring our account this way actually get us better results? While an approach like skag (single keyword ad group) focuses on delivering the most relevant ad to the user, hagakure focuses on the automation features available in google ads and makes them work for your business. This improves relevance as well as your roas (return on ad spend).
