De esta manera, la marca proyecta la imagen de comprender lo que cada cliente individual necesita.
D.- Plantillas para email marketing atractivas
Email marketing branding requires recognizable patterns. A combination of phone number list elements that, as soon as the reader sees them, make them associate with your brand .
The easiest way to establish this is with an HTML email template that is in line with your company's goals. You need to ask yourself several questions: Do the colors match your company's? Does the logo look good? Are the elements easy to read?
Templates are a great tool to boost your brand recognition , so making an email instantly recognizable will boost consumer trust .
E.- Avoid making continuous shipments in order to sell
Email campaigns are an easy way to convey that a brand is an authority in its industry. But if you only focus on sales, you'll only end up with a high churn rate .
The best way to ensure that customers remain loyal and open your emails whenever they land in their inbox is to offer solutions to their problems.
By offering solution-focused content, customers will stay engaged with your brand and look forward to the next email delivery.
Examples of branding email marketing
Email marketing is a useful tool to show your brand's values and commitment to the community. Below you will see real cases of campaigns with different purposes:
1.- Show yourself as a real company
Show yourself real
For any brand, building trust with subscribers is key. That's why a good first step is to avoid free image banks. It's advisable to tell a story with photos of real customers and employees .
In this email, Uber puts the focus on the driver, rather than the company. In this way, it enhances the emotional side and shows inclusion in the way it celebrates its success.
2.- Make your social commitment visible
Email marketing branding: TOMS
It is increasingly common to see companies adopting diversity and inclusion in the workplace as a way of remembering that both are related to a company's profitability.
Taking actions that can serve as an example and inspire others can have a positive impact. Sharing special stories via email can show customers what your brand stands for and what you are willing to do to make a difference.
For TOMS, an essential part of their strategy is to convey their brand values. They do this in all their email campaigns and have made the One for One slogan a basic part of their messages in all their communications.
3.- Welcome
Welcome email
Many experts say that the first impression can be the last impression. The same is true in branding email marketing. So, if you want to increase awareness of your brand and present it in the best possible light, start sending properly optimized welcome emails to your new subscribers right away .
This type of email is a great way to inform your new customers about your services. Ideally, you should greet them with a warm and personal touch, just like Alamo Drafthouse Cinema does.
4.- Demonstrate authority in the sector
HaworthYour posts should showcase your knowledge and reputation in your niche. Offer valuable advice, valuable information, and even content that your audience might need. This will reinforce your brand image and your position in the industry.
If your mailings add value , it is highly likely that they will be forwarded to more people, thus spreading good things about your brand and your activities.
You send information or details about the product they are considering purchasing to your potential buyers. You can even include industry news if you want to establish authority on a specific topic .
This email from Haworth provides a detailed description of the products they offer.
5.- Share content created by users
User-generated content is more than just a fad. For marketers, it's a proven way to build trust, with the results of a recent study claiming it makes content more authentic.
When your customers spread the word about your business, they are likely to be satisfied with your product .
Lulus, for example, shares user-generated content via email newsletters, proving that its brand is worth trying.
6.- Work with Micro-Influencers
Micro -influencers are people who are just starting to build their following and don't have a very large community. The truth is that they are more affordable to work with compared to influencers with a large following.
Users perceive them as “people like me” and , therefore, they are more effective than collaborating with macro-influencers who have more followers .
In branding email marketing, it's important to show stories that can be considered real and relatable. This email from the brand Fetching Fields showcases stories from micro-influencers and engages with readers on a personal level through its #FetchingWith campaign.
In this case, we present the story of Amanda Chase, a micro-influencer of some prestige in the animal feed niche.
When you send mass mailings, it is convenient to work with professional solutions, such as MDirector , a leading platform for professional email marketing , landing page generation and SMS marketing . This way, you can be sure that all your posts reach your community. Don't wait any longer and start working with us.
