After almost 20 years of display ads, here's a new way to drive growth through chatbots.
But how do they work and how do they adapt to your needs?
Brands need to make meaningful connections at the time when customers are most engaged. That is, when they are ready to talk, chatbots help advertisers connect with their customers and deliver the right information, right when the user asks for it.
What are chatbots?
A chatbot is a computer program that buy phone number list allows humans to interact with technology using a variety of input methods (voice, text, gestures, touch, etc.) and is typically available 24/7/365.
For many years, chatbots were used only in customer service environments, but now other use cases are being added within companies to improve customer experience and business efficiency.
How do chatbots work?
At the core of chatbot technology is something called natural language processing, or nlp. This is the same technology behind the voice recognition systems used by virtual assistants like apple’s siri, microsoft’s cortana, and google now.
Chatbots work by running the text you type through an algorithm to figure out what you want before responding with an answer based on your keywords.
They read and process the text given to them by the user. They then construct a response based on a complex series of algorithms that attempt to understand what the user means by what they said, what they meant, and/or what they want. The bot then chooses from a selection of appropriate responses to pass on to the user.
They can be used for almost everything: booking a train ticket, ordering takeaway food, getting help with laundry delivery, and much more. And they can be found on most existing messaging sites, such as facebook messenger, kik, line, youtube or instagram, and social commerce or e-commerce platforms.
There are different levels of intelligence when it comes to chatbots:
1. Smart chatbots
these are chatbots that use artificial intelligence (ai) to communicate . Users can freely type or speak on the platform, and the bot responds accordingly.
