demonstrative words like "here", "here", "there", "here is the link";

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In order for a non-anchor link to carry a meaningful load, it is important to correctly compose the lead-in (near-link) text.

Here is an example of a non-anchor link:

What is the difference between anchor and non-anchor links?

In this case, the anchor "by link" itself does not hint at what content will open upon clicking. Therefore, for informational purposes, the near-link text "Metrica has a so-called "Secret Report"..." is used. Everything becomes clear from the context.

The main difference between anchor and non-anchor links is in the text anchor. In the first case, it clearly indicates the content of the page that the user will get to after clicking on the link, in the second case, the anchor itself does not carry any semantic load, here the text around the link is important.

Read also:
How to set up a 301 redirect

Which anchors are best for SEO?
Anchors, like links, should be natural - this is required by the rules of search engines. It is generally accepted that anchorless links are considered natural - in this form, users usually write them when communicating on forums, in social networks and in comments.

Anchor links with a "commercial trail" and the inclusion of search queries in large quantities will be considered spam. They can be used, but the anchor list should be diluted with non-anchor links. Below we will look at examples of how you should definitely not work with anchor links.

What anchors to avoid
Let's list the types of anchors, the use of which is more likely to worsen the site's position in search than vice versa.

With exact match of key phrase without taking into account the rules of Russian language
In an attempt to improve the accuracy of the anchor match to the search query, many still use phrases like "buy inexpensive sockets Moscow", forgetting about morphology and grammar. This should be turkey whatsapp number database avoided and the text should be written in normal human language, for example, "A wide range of sockets at low prices is presented, which can always be bought in Moscow stores." In this case, part of the query is transferred to the near-link text, which makes the sentence look natural.

For commercial inquiries
Phrases with words like "buy", "order", "price" are rare in natural mentions. These words are more likely to appear before or after the link. For example, if a blogger reviews a product, he will write this:

"I bought boots at <a href="website address">Superbots</a> store,"

but not like this:

"<a href="website address">You can buy boots</a> at the Superboty store."

Irrelevant to surrounding text
It also happens that the anchor of a link does not correspond to the topic of the page on which it is placed. This practice was widespread at the dawn of SEO, and now you can fall under the filters of search engines for this . Here is an example of an irrelevant link and an irrelevant anchor:

What is the difference between anchor and non-anchor links?

Hidden anchors
This is a downright spammy technique. The idea is that periods, commas, and slashes are used as anchors. However, sometimes links in punctuation marks remain by mistake — for example, there was a link on the site, then it was deleted via a text editor, but part of the link was not deleted and remained in a quotation mark or comma. Unloading an anchor list using one of the services discussed below helps to identify such anchors.

[yadaysrdone]

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