What is an SEO consultant and what are their functions?

[jisansorkar12]

Every website wants to be at the top of search engines and for this there is search engine optimization or SEO. If you like or are in the world of digital marketing, you know the importance of this strategy for your website. But like other techniques, it is complex, requires effort and a lot of time, so sometimes you can't do everything and you need to resort to a professional. This is where the SEO consultant comes in.

Today we explain to you what exactly an SEO consultant is and what their functions are. Keep reading so you don't miss anything!

What is an SEO consultant?
An SEO consultant is a digital marketing professional whose main job is to improve the positioning office 365 database of a website, applying strategies and techniques to be in the first results of the SERP of search engines.

Their actions are aimed at achieving better visibility for their client's website, but they are also responsible for analyzing, examining and finding any errors that may affect the optimization of the page. As a result of the actions carried out by the SEO consultant, an increase in traffic to the website is generated and the possibility of these users becoming potential clients is generated. This translates into an increase in conversions and therefore in profits.

That is to say, an SEO consultant is responsible for working on both off-page and on-page SEO on a daily basis . But he is also in charge of carrying out SEO audits to check the status of the website before starting with positioning techniques, as well as working with analytics to check that his work is being carried out successfully.

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What are the functions of an SEO consultant?
As we have explained in the previous section, this professional is responsible for everything related to the positioning of a website, so he performs many different and varied tasks. Among his main functions we can find:

Preliminary analysis of the client's website
The first step that an SEO consultant must take is to make a briefing , which is a document that serves as a communication tool between the consultant and the client. Before starting to work, the consultant must know the website thoroughly and know the objectives that the client has, which is why this briefing is carried out, where the company explains what it wants to achieve with that project.

It is essential to be able to create a positioning strategy adapted to the company's objectives and to adapt to the needs that the website requires.

Perform the SEO audit of the website
The next essential step is to find out what optimization problems the website has. At this point, elements such as keywords, URLs, domains, internal links, usability, indexing, and much more are analyzed in detail. In other words, everything that has to do with on-page SEO is analyzed.

Once the SEO audit has been carried out , the elements that need to be corrected or improved are ranked by degree of urgency.

Keyword research or keyword study
A basic for organic positioning in search engines. The consultant has to search and choose the best keywords for the website, making a document where they appear so that it can be consulted when necessary.

To carry out this task, the professional in charge must take into account the search intention, the volume, the price per click and the difficulty of positioning them. Remember that competition is very high and the consultant cannot lose sight of the competition to know which ones they are betting on.

[yadaysrdone]

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