What is the difference between a persona and a target audience?

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Although many people get confused, these terms are not synonymous. Generally speaking, the target audience is a large portion of society to whom you can sell. When we talk about persona, we refer to the representation of your ideal client, constructed in a more humanized and personalized way.

How to create your persona
Creating personas is essential to your marketing and communication strategy. Based on this data, you can make it easier to send your message to the right people and increase your chances of success.

There are many benefits to creating your ideal venezuela phone numbers customer, such as making it easier to determine the type of content you need to produce, what the tone and style of that content will be, and understanding how customers are searching for information and how they will consume it.

To effectively build your persona, you must start by researching some essential information about your customers. These include their physical and psychological characteristics, their subject of interest, activities they usually do, hobbies, level of education, challenges and obstacles, goals and priorities, among others.

Those who work in B2B marketing need to find the type of company that will buy their solution. But beyond that, they need to know the person who makes the decisions, what their position is, the activities they perform, the pain points in the corporate environment, whether there are other people who influence their decisions, etc.

After collecting all this data, you need to detail the profile of your current and potential customer. By combining the information, you can create a character that will be your persona. This usually includes the preferred gender, ideal age, position, industry, education, goals and challenges, hobbies, among others. You can also use a graphic model to represent your ideal customer.

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